Score your B2B pipeline across all 7 dimensions of the Forward State Sales Framework.
1. We use a written guide to identify our best-fit customers and skip the businesses we shouldn’t pursue.
2. We can describe in one clear sentence the specific problem we solve for the type of buyer we target most.
3. The buyer's actions trigger every stage of our sales process, not our internal tasks.
4. Every deal has a clear next step and a firm date attached to it.
5. We can produce a reliable sales projection in five minutes.
6. We record exactly why we lose every deal, and we review those reasons on a regular schedule.
7. We follow a written, step-by-step follow-up plan that uses email, LinkedIn, and phone in a defined order.
8. Our process guarantees that no new prospect waits longer than 24 hours for a first response.
9. Our system tracks our emails and meetings automatically so we rarely enter data by hand.
10. We use a ranking system that automatically tells us which prospects to contact first.
11. We hold a weekly review to breathe life into quiet deals and move them forward.
12. We identify where we lose the most deals and track that stage every month.
13. A new hire could start selling on day one using only our written sales guide.
14. Our sales process runs on a system that doesn't depend on any one person.
Your Pipeline Health Score
